vegan food guide

client
peta zwei
year
2016
job type
contract
involvement
business development
ux design
ui design
prototyping

People for the Ethical Treatment of Animals is an American animal rights organization. PETA ZWEI targets a younger audience and wants to raise awareness about animal rights and the vegan lifestyle.

At you & the gang I worked with PETA ZWEI to release an application that makes finding vegan products in super markets much easier. They already collected many products and aggregated them in lists. These lists are very popular with their audience on social media, which is why they approached us to come up with mobile use cases.

The goal for the first version of the iOS and Android apps is to take the products and make them easily accessible on mobile. At the same time the app is a new channel to deliver news and raise awareness.

The visual design of the app is based on the branding developed by We Are Fellows.

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Jens Nikolaus
digital product designer
based in Colorado